In a crowded beauty landscape, ethical claims often feel like fleeting trends. But for Krī Skincare, integrity isn't marketing—it's the foundation of our business.
As a fiercely independent, female-founded brand, we committed to rigorous ethical standards from the start, a commitment validated by achieving B Corp Certification in May 2021. This makes Krī one of the earliest companies in our category to certify, demonstrating a deep, purpose-driven approach.
Where Ethics Meets the Scorecard
Our B Corp recertification score of 112.7 validates our impact, placing us amongst the top-scoring skincare companies in the UK. This score is tangible proof that we meet the highest verified global standards across key areas including community, customers and the environment.
Our business model is to create effective products while reducing environmental risks. Our commitment to toxin reduction is validated by independent review, ensuring our formulas avoid ingredients that contribute to environmental contamination.
When it comes to community, we’re not just a brand; we’re a partner. Our commitment to social and economic wellbeing is underscored by initiatives like our ongoing annual donation of 1% of total revenue to World Land Trust, along with our practices in supply chain management and diversity.
Our commitment to customer stewardship is underscored by our transparent communication, evidence-based science and testing, and a strong focus on delivering products with tangible, validated benefits.
Staying Accountable
For Krī, the B Corp commitment is more than a badge—it's a legal obligation that guarantees accountability to the planet and its stakeholders.
By championing efficacy over embellishment, prioritising planet-friendly formulas, and remaining a proudly independent business, we are demonstrating that transparent, scientifically sound skincare is the future of business.
